Bay
Street Bull aims
way up the corporate ladder By
David Chilton
Roltek
International, a 35-year-old
company, is the dominant
player in the distribution
of newspapers and magazines
in Toronto's downtown
office towers. Through
its hands passed the Wall
Street Journal, The New
York Times, Forbes, Vanity
Fair, The Globe and Mail
and others of similar
stature. So, the owners
of Roltek thought, since
we have a list filled
with blue-chip clients,
why not create a magazine
for them?
The
Bull continues
to revel in the dirt Patricia
Best
If you
dwell in the bank towers
of Bay Street, then you
probably are already familiar
with The Bay Street Bull.
No, not the talk at Jump
-- we mean the glossy
"business lifestyle"
magazine that is celebrating
its first birthday this
week.
It is
the pet project of Jim
Theaker, chief executive
officer of family-owned
Roltek International,
which has a corner on
distribution of newspapers
and magazines in those
big office towers. The
Bull, which publishes
six times a year, claims
a distribution of 30,000
copies, including 2,000
newsstand and 7,000 sent
to business addresses
in downtown Vancouver
and Calgary.
Mostly,
it goes to people who
also receive The Wall
Street Journal, Financial
Times and The New York
Times.
In the
issue out on Tuesday,
new publisher Steve Petherbridge
(a former publisher of
The Globe and Mail's Report
on Business magazine)
makes his debut. Inside
is a story on Chris Mathers,
a former Mountie turned
corporate gumshoe, who
specializes in spying
on spies. We love his
Philip Marlowe-esque,
politically incorrect
vocabulary. Referring
to the attractive women
to be found in the cocktail
lounges of corporate-land
-- "the honey trap"
as Mr. Mathers puts it
-- he says: "If I
were a CEO, the last thing
I'd want is my guys out
talking to young dames."
Bay
Street Bull Set Loose
On
Business Magazine Reading
Public
TORONTO
(CP) - Canada is getting
a new business periodical
with the debut of The
Bay Street Bull, which
bills itself as "a
magazine for the extraordinary
men and women who make
up Canada's leading business
community."
The cover
story of the publication's
premiere issue, being
released this week, looks
at New York property magnate
Donald Trump's bid to
build luxury condominiums
in Toronto.
The issue
also offers a poll on
how Bay Street figures
see themselves and each
others - hint: the blue
suit still reigns supreme
- along with other business
features and assorted
lifestyle, arts and other
items.
The glossy
magazine, to be published
eight times a year, will
be delivered directly
to 15,000 selected readers
and will be distributed
nationally through insertion
in the Wall Street Journal
and newsstand sales.
The Bay
Street Bull is a venture
of publisher Martin Power,
who has had a varied career
in Canadian media and
public relations, and
Roltek International,
a Toronto-based periodical
distributor.
"Our
audience, we've discovered,
has a passion for career
and business success,"
Power said in a statement.
"Our
biggest commitment is
to provide this remarkable
group of professionals
and business leaders the
appropriate stories about
wisdom, creativity and
achievement that will
support them in being
successful."
