FOR INFORMATION ABOUT NATIONAL ADVERTISING RATES AND PUBLISHING SCHEDULE, PLEASE CONTACT:		FOR RETAIL ADVERTISING RATES CONTACT:
Anne Waring The Mascom Group Inc. T. 416-652-9038 F. 416-656-4456 anne@mascom.ca   Dennis Threndyle The Mascom Group Inc. T. 416-662-4395 F. 416-656-4456 denthren@rogers.com		Caroline Mildon Retail Advertising Account Manager The Bay Street Bull 208-80 Park Lawn Road Toronto, ON M8Y 3H8 T. 416-252-4356 F. 416-252-0838 caroline.mildon@thebaystreetbull.com   Bill Percy Business Development Manager, Canadian Publishing Marketing Services T. 416-626-7688

The Bay Street Bull Media Kit:       Circulation and Demographic Profile   Advertising Specifications       Editorial Focus   Advertising Contract and Conditions       Advertising Rates   Retail Rates available upon request   Advertising Information

Advertising Specifications:

Film and native application files
(i.e. QuarkXPress™, Adobe Illustrator®, Adobe Photoshop®, etc.) are NOT accepted.

General Specifications:

• ACCEPTED FILE FORMATS: HIGH RESOLUTION PDF ONLY (PDF/X1-a preferred)
• ALL FONTS AND IMAGES used in artwork MUST BE EMBEDDED in PDF
• ARTWORK TO BE PROVIDED AT A MINIMUM RESOLUTION OF 300 DPI
• All art must be provided in CMYK process. NO SPOT COLOURS, NO RGB
• Files must be composite (all colors on one page)
• Ad must be provided at 100% (actual size)
• All trapping and overprints must be included in file
• The Bay Street Bull prints at 175 lpi (lines per inch)
• Standard trim and bleed marks must be included in PDF

Additional Colour Specifications:

• The maximum screen value of any one colour should not exceed 85%, unless it is to reproduce as the solid colour. Large areas of black coverage should have a 40% cyan support to ensure a deep black print

File Delivery Instructions:

A) Email (unlimited size) tbs_bull@markintoshdesign.com

B) FTP: address: ftp.markintoshdesign.com login: tbs_bull password: tbs2000 directory: ADs

C) Art to be supplied on a Macintosh formatted CD-ROM delivered to:

Mark Tzerelshtein/Markintosh Design
111 Black Hawk Way, North York, ON M2R 3L7
t. 416.665.7707 cell 416.652.4639

All supplied disks must indicate the following:

• Contents (disk directory printout)
• Advertiser Name
• Ad Number
• Issue date
• Name and Contact Information (Name, Phone Number and Email)